Music Video Final Draft

 

Here is the complete final draft of my music video, where I have changed the sizing of the title to create a more professional look.

Poster final draft

Here is the final draft of my poster. It has changed since the previous draft as I have changed the font to match the one used for Calvin Harris' album "18 Months". I believe this has created a much more professional look for my piece.

Digipak final draft

Here is the final draft of my digipak. I decided to create a 4 panel one as opposed to a 6 panelled digipak as I felt that without an artist, my images were empty and did not give anything to the overall appearance of the product. I have also added background information about the music for my audience as I felt this would be more expected of an established artist such as Calvin Harris than, for example, a thank you letter.

Digipak Second Draft

Post feedback some felt the image in the bottom left hand corner was too dark for my digipak so today I have been experimenting with different images which could be used instead. Here is a possible second draft for my digpak.

Audience Feedback

Here is a survey I have created through the website "Survey Monkey" to gain feedback for my second draft of my music video. I decided to create an online survey as the use of the internet means it is easier to reach a wider audience and have all of the feedback in one place. I will link my survey to my social media accounts such as Twitter and Facebook and ask my friends to complete it, which again is effective as many of my friends fit into my taget demograpic (16-21, female, ABC1, mainstreamers).

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Poster First Draft

First Draft Digipak

Experimenting with Photoshop for my poster

20/01
As I am not very confident with Photoshop I decided to use today's lesson to experiment with different filters, colour saturation and tools to see how I could edit the picture of the landscape for my poster. I decided to experiment with 4 different looks which are as follows: 1 - over edited and extremely bright, 2 - black and white, 3 - bright yet less animated and 4 - dark and gloomy in order to create contrast. The original image is below.

Feedback of first draft

Today I recieved feedback for my first draft of my music video from my teacher. She used a programme called "Cantasia" which allowed her to speak over my video and comment on specific areas. I feel this feedback was really useful and I agree with a lot of things that she's saying.

Lyric Analysis

Contact with the Artist

I contacted Calvin Harris' mangement  in an attempt to get permission to use his song for my coursework. This is an imperative part of my project as legally I must let the artist know that I am using his song as I do not own the song rights and therefore could be sued.

Alterations made along the way

19/12
Today I compelted the first draft of my music video. I feel it is a good first draft and am pleased to have met the deadline however it is clear that my video still needs some work. Unfortunately my one of my models were very unwell and therefore she was unable to film a small section of my music video which I had planned to finish this week.

What I will change for my second draft:

• Apply a filter to more clearly differenciate between the flashback/present day scenes
• Add new footage
• Film rain on a window pane at the beginning and add that in
• Possibly change the ending

Drafting of my music video

02/12
In today's lesson I've been continuing to piece together the first draft of my music video. I'm quite happy with how it looks so far however you can see that there are some bits missing where I'm not sure what to put in there. I'm planning to have my first draft finished by 19/12/14 when my school breaks up for the Christmas holidays.

Filming present day scenes of my music video

17/11
Yesterday I completed filming the beginning of my music video with my friends Holly and Louise. These were the scenes of Louise in her bedroom after her and her boyfriend had just broken up, and it was the lead up into the video.
I encountered several problems during the shoot, including lots of problems with the camera as it was one I wasn't used to using. I began with a really nice setting however after trying to zoom out I accidently changed the white balance and couldn't get it back and therefore some scenes are brighter than others - although this can be overcome during editing as I can add a filter.
Overall I'm happy with how the scenes look and I'm glad that I can now begin filming.

Narrative Structure of my Music Video

Progress report

Here is the Powerpoint containing my progress report which I pitched to my class in order to gain feedback on my coursework. Luckily my class agreed that my music video didn't need lip syncing which I decided I didn't want a few months back.

Audience Feedback

Today I pitched my idea for my music video to the rest of my class. I thought this was a really useful way to gain feedback, especially as I was really stuck on which location to choose for the reflection scenes in my video. After today I have decided that I will film some raw footage in different urban locations such as an underground station, in an estate and in a typical suburban bedroom.

Photographs of Locations

By using a programme called Kizoa I created a video photo album of some photos of my locations for my music video. Unfortunately the free trail would not allow me to share the video that I created however I proactively used other technological resources and filmed the video on my iPhone instead. I feel the video is of a decent quality and I was even able to edit and trim the video on my phone.
I have also included some of the photos below.

Raw footage of Locations

Props List

Using an app on my phone I created a visual representation of my prop list which I have placed below. I like this because it's an effective way of displaying information quickly and easy to refer back to, however it is not the most detailed method.

The reason for each of my props are:

• Earphones - I will need earphones at the beginning of the music video as my main protagonist is sitting alone in her room, reminising about Summer and puts in her headphones to listen to the song and cheer herself up. As well as this I will need a phone with a large screen (such as  an iPhone) and a download of the song.
• Torn up photos - I will use CU shots of torn up photographs throughout the video to suggest to the audience that the boyfriend and girlfriend are no longer together, and that is why the main protagonist is so upset. To further this idea I may also use empty chocolate wrappers around the room.
• Photo album - The use of a photo album will again suggest that the protagonist is thinking back to Summer when she was with her boyfriend and supports the non linear narrative.
• Sunglasses - This conventional seaside item will support my location and links to the song's title "Summer".
• Bucket and spade - Again is conventional and links to the song.
• Candy floss - In reference to the Male Gaze, I will film a CU shot of my protagonist eating candy floss and focus on her lips and smile.