Analysis of existing videos

Example - One More Day (Stay With Me)

Shot List

Below is a Excel Spreadsheet of my shot list for my music video. I created this before making my storyboard, as I found it much easier to decide exactly how long I wanted each shot to be, and to ensure I used a variety of shots. As well as this, I included the timings, which allowed me to know when the shot should change to the beat.

 

Shot list for my music video

Analysis of Previous Student's Work

Here is the text version of my analysis of A2 student’s work, which I plan to eventually turn into a video with a voice over of myself.

Juliana Mariz

Pixie Lott – All About Tonight

 

Notes

·         Video begins UTS shot of girl getting ready – linking to lyrics of song “all about tonight”

·         Editing – sped up footage, works with quick pace of song

·         Fading in and out of shots – shows passing of time

·         CU MES make up, jewellery etc.

·         Cam pan along with feet “I bought a new pair of shoes”

·         Not linear narrative structure – video cuts from different times (going out – signing in studio – going out)

·         Like how video cuts on beat

 

Personal response to the video

·         Chose to analyse this one because it’s of a similar genre to my own song (dance/pop)

·         Wanted to see how she used different shots to keep the music video interesting as is quite a repetitive song

·         She also used flashbacks/reflective shots

·         Quite worried that my video will be boring too

 

Script (to be turned into a video)

 

Today I have analysed a previous student’s A2 music video. For this task I chose to analyse Juliana Mariz’s coursework who created a music video to the song Pixie Lott – All About Tonight. The main reason that I chose to analyse her work was because the song is quite similar to my own, as both Pixie Lott and Calvin Harris specialise in the genre of pop/dance music.

So the video begins with an over the shoulder shot of the main protagonist in the mirror getting ready. I thought this was an interesting shot and I liked the way which it links to the lyrics because it is obvious from the mise-en-scene that she is getting ready for a night out.

Through editing, Juliana speeds up the footage, in order for the video to match the quick pace of the song. I thought this worked well and will consider doing the same for my video.

Another similarity between my music video and Julianna’s is that she doesn’t have a strict linear narrative. For my music videos I have planned to show reflective shots of the main protagonist away from the main location, which Juliana has done as well, which the audience can see when the “artist” is singing in the studio or dancing by the garage.

I decided that I would use the flashback scenes to make sure my music video had a bit of variety. As the song is so repetitive I’m worried that my video could get boring, which I felt this video by Juliana did become. From analysing her work, I now know the importance of a range of locations and interesting shots.

Production Log: Inital Ideas (09/07/14)

What did I do?
For the past few days I have really been thinking about what I'd like to do for my music video which I had done by listening to my favourite songs, and watching various music videos (both professional and amateur)  and trying to decide which genre/artist/song to choose.
Today I inputed all my ideas into a PowerPoint presentation and included a table listing the pros and cons of each idea.
How was this helpful?
This helped me really plan and develop all of my ideas and I could really see which one was the most structured and which I was most passionate about. From today I can confidently say I will use Calvin Harris' song "Summer" and create a narritive based music video about a young couple's day out to the seaside.

Initial Ideas

Here is a powerpoint displaying my thinking process for choosing a song to base my music video on.

Filming/editing schedule

Here is a timeline of my filming and editing schedule. It was quite difficult to put together as my filming location is about 2 hours away at Clacton-On-Sea, and therefore I had to fit filming in with my actors' and camera man's Summer plans as we will have to stay at the location for a number of days in order to get all the footage needed.

Production Log: Video Moodboard (07/07/14)

 

What did I do?

Today  I discovered the "video editor" tool on YouTube which I am able to access for free through my YouTube account. This is extremely helpful as I am not that confident with using professional editing programmes such as Adobe Premier, which I would also have to pay for.

Here is a printscreen of the various YouTube videos which I downloaded through "keepvid.com" and then edited together with different house/dance music remixes in the background. The video mood board also includes people of my audience and their hobbies, social habits and interests such as festivals, fashion and dancing. 

Why is this helpful?

This is helpful as the video easily portrays my target demographic of young adults, female, aged 18-30. I have chosen this group as my demographic as, by looking at his Twitter and Facebook pages, I can see that although house music is liked equally as much by boys as girls, Calvin Harris is most popular with female listeners. 

The age range was decided as this is the legal age in the UK to get into clubs and go out partying, where house music is listened to the most. At this age, many of them are either at uni or in their first job, where they have no commitments and therefore can spend most of their money on going clubbing, buying music and going to festivals. However, of course there will be exceptions of younger people, such as myself, who like dance music in general, and therefore I have identified a secondary demographic of girls, aged 16-17.

By creating this short video I can rewatch it at any time to quickly remind me of my intended audience.