Audience profiling

In media it is imperative to understand the audience in which you are trying to reach in order for your product to succeed. Considering this, I took it upon myself to generate a quick fact file for my target audience, enabling me to reflect on how my video will or will not appeal to them.

		Notes
Demographic	E	As students/young people they will be of a low social group, however their disposable income and parents may elevate their status.
Physcographic	Explorers/Mainstreamers	Traditionally this genre of music would appeal to explorers, however as house music is in the charts a lot now the video may also appeal to mainstreamers.
Age	16-21	As this is the age that the listeners would be going out partying and listening to house music.
Gender	Female	Although males also listen to house/dance music my video will mainly appeal to females as the video features a female protagonist.