Audience profiling

In media it is imperative to understand the audience in which you are trying to reach in order for your product to succeed. Considering this, I took it upon myself to generate a quick fact file for my target audience, enabling me to reflect on how my video will or will not appeal to them.

		Notes
Demographic	E	As students/young people they will be of a low social group, however their disposable income and parents may elevate their status.
Physcographic	Explorers/Mainstreamers	Traditionally this genre of music would appeal to explorers, however as house music is in the charts a lot now the video may also appeal to mainstreamers.
Age	16-21	As this is the age that the listeners would be going out partying and listening to house music.
Gender	Female	Although males also listen to house/dance music my video will mainly appeal to females as the video features a female protagonist.

Driving to my location

06/08
Here is a video that I took this morning whilst driving down to my location, Clacton-on-Sea.

I've chosen to spend some time here before I revisit with my models to shoot my music video to film the footage which they're not needed in (ie establishing shots, sunrises/sunsets, weather shots, etc.) By doing this I can focus more on my models when shooting their scenes as due to busy schedules, I only have 2 days with them to film all the footage that takes place in Clacton.

Here I've attempted to film some of the shots which I plan to use during the beginning of my video where they are travelling to Clacton. 

At first I held the camera free hand, however the footage was much too jumpy. 

I found although not completely steady, the footage was to a much more professional standard when using the tripod.

Here I was filming some footage of people walking in and out of the pier for during the point of view "home video" part of my music video. To achieve this I filmed with the handheld camera as opposed to using the tripod. 

As I knew sunset was around 8:30pm, I started to look for a nice spot to film it, at about 7pm. Unfortunately the sun would not set by the pier or over the sea, and was setting on the other side of the town. I found a nice field and began to film, however it was too cloudy and the sun couldn't be seen very clearly, so I will have to try again another time, or think of an alternative.

Raw footage of Locations

Props List

Using an app on my phone I created a visual representation of my prop list which I have placed below. I like this because it's an effective way of displaying information quickly and easy to refer back to, however it is not the most detailed method.

The reason for each of my props are:

• Earphones - I will need earphones at the beginning of the music video as my main protagonist is sitting alone in her room, reminising about Summer and puts in her headphones to listen to the song and cheer herself up. As well as this I will need a phone with a large screen (such as  an iPhone) and a download of the song.
• Torn up photos - I will use CU shots of torn up photographs throughout the video to suggest to the audience that the boyfriend and girlfriend are no longer together, and that is why the main protagonist is so upset. To further this idea I may also use empty chocolate wrappers around the room.
• Photo album - The use of a photo album will again suggest that the protagonist is thinking back to Summer when she was with her boyfriend and supports the non linear narrative.
• Sunglasses - This conventional seaside item will support my location and links to the song's title "Summer".
• Bucket and spade - Again is conventional and links to the song.
• Candy floss - In reference to the Male Gaze, I will film a CU shot of my protagonist eating candy floss and focus on her lips and smile.

Planning my props

01/08
Today I thought about my music video and which props I'll need. To portray my thought process I downloaded a slideshow creator from the app store on my phone and used this to create a timeline of photos and music. Although this was handy as it was on my phone and I could refer back to it, I encountered some problems with the free version of the app, however I feel I overcame these well.
Problems included:

• Only being able to choose 6 photos
• Many of the themes and transitions being locked
• The app kept crashing 

 Evidence: