Tracking the Artist

Here is my research into Calvin Harris' biography. I will shortly use these notes to create an interactive timeline to present my findings.

Analysis of Existing Digipaks

What is a Digipak?

What is a Digipak?

 

A Digipak is a book type paper decoration which is slotted into a CD or DVD case in order to make the appearance of the product more distinguishable and attractive.

As you can see from the images, Digipaks can come in a variety of colours and styles, however the size (depending on the product) and the layout almost always follow the same codes and conventions.

Codes and Conventions of a Digipak

Front - A typical Digipak for a CD case will have the name of the artist and their album or single name, and often will have a picture, either of the artist or from the music video.

First compartment - Inside the CD case is where the disk is held. Usually in the first compartment is the CD of the album, in which the songs can be found.

Second compartment - Here another holder for a second CD can be found. This is usually a "bonus" CD which may be a short video for how the music video was made or even the music video itself.

Back - Here a full list of all the tracks on the CD can be found. They usually include track numbers as well so the audience can easily skip to the specific song they want to listen to.

Music Video Directors

I have researched 3 directors who all have worked on music videos for genres similar to my own.

Audience Research

I have also created a Voi of a typical girl that my music video would appeal to.


(Text version: Hi i'm Emily. I'm 18 years old and a student at Mayflower Sixth Form studying English Lit, History and Drama. I'm hoping to get into Uni next year and study History. School is really stressful so at the weekends I love relaxing with my friends or going on a great night out. I make the most of summers too and always try and fit in at least one festival. Last year i went to Global gathering and V festival and they were amazing. I have a part time job during my free time and so i really enjoy spending my money on clothes and going out.)

Audience research

Lastly, here is the video mood board which I put together, including videos and music that represents my target demographic. 

Audience research

Below is a collection of images which I feel represents my target audience. This is the most simple way of portraying the desired "look" of my music video, however I will also look to use other methods such as video mood boards and Vokis.

Audience Research by georgialeaper

Existing Music Channels

Here is my research into existing music channels. I have selected 3 well known and popular music channels that my target audience would watch and have began to learn more about them.

Existing Music Channels

Exisiting Music Labels

Here is a powerpoint that I have put together which contains research into several existing music labels. I included research into the music label which my artist has set up himself, which I found particularly useful as it allowed me to understand how choosing the right record label for a specific artist is crucial.

Music Genre

Here is my research into the music genre. This research was really useful as it helped me understand the different types of genres and which one would be best suited to my music video. As of this research I have decided that I will create a narrative style music video.